Principle of marketing by philip kotler 10th edition

The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. Their new emphasis on relationships and the new digital age are consistent with my high-tech, high-touch approach to marketing.

It is certainly a conspicuous cornerstone of the book. The concept is well integrated in each chapter I that I reviewed. The section on brand strategy is thorough, provides good examples, and students can relate to it.

This text does a good job of presenting marketing theory that is based on academic literature without excessive jargon or 'lists' that students think they should memorize. The videos and cases go well with the material. I think they use excellent examples I am impressed. The content is very good The examples are current and applicable to this age group of students. Kotler and Armstrong are superior in their coverage of this material I feel my students would be better off with Kotler and Armstrong's text.

My current text just starts by explaining theory with a few scattered examples, and many flow charts and graphs. Convert currency. Add to Basket. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. You have successfully signed out and will be required to sign back in should you need to download more resources.

Out of print. Philip T. If You're an Educator Download instructor resources Additional order info. Overview Features Contents Order Overview. Description For the Principles of Marketing course. NEW - Emphasis on managing customer relationships —This timely concept is introduced as the text's framework in the first two chapters, and then built upon throughout the book.

NEW - The text is centered around modern marketing themes— 1. Building and managing profitable customer relationships 2. Building strong brands and brand equity. Harnessing marketing technology in the new digital age. Socially responsible marketing around the globe. NEW - Ch. NEW - Expanded brand building and brand equity coverage —Ch. For the first time long segments and shorter clips are offered, providing more flexibility, and are available on DVD, VHS, and online.

Teaching notes are available now at www. Integrated —Global and social responsibility coverage International and ethics in marketing examples appear throughout the text, then Chapters 19 and 20 cover both topics in greater depth. New to This Edition. Emphasis on managing customer relationships —This timely concept is introduced as the text's framework in the first two chapters, and then built upon throughout the book.

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